Facebook For Good

Donating your birthday to AIM brings valuable dollars to our important work, and we hope it will make your birthday feel even more special. Your Facebook fundraisers help our organization tackle melanoma on all fronts: research, patient and caregiver services, and advocacy. Thank you for your generous support.  We cannot do what we do without you.

How You Can ‘Donate Your Birthday’
Using Your Facebook Page

Have you noticed on your birthday, myriad people on Facebook you haven’t had a real conversation with in years will come out of the woodwork to type ‘hbd?’  Facebook has put your annual popularity spike to good use by introducing birthday fundraisers. Using Facebook’s fundraising tool, you can use your birthday to raise money for a non-profit that is important to you, like AIM at Melanoma. It’s simple to do, and incredibly valuable for non-profits like AIM.

Here’s how it works: Two weeks before your birthday, Facebook will ask if you want to dedicate your birthday to support a cause. You then choose a non-profit that you want to support and set a donation goal as well as your fundraiser’s end date. Your friends are notified of your cause on your actual birthday, and you can also invite your friends directly to the fundraiser, so they’ll feel personally compelled to donate. That’s it.  Facebook takes care of the rest.

Asking someone to support a cause on your birthday is not a new practice, but integrating this request directly into Facebook’s platform is an easy way to raise funds for a cause that is important to you.  We hope you’ll consider creating a Facebook Birthday Fundraiser to support AIM, so we can continue supporting research to find the cure for melanoma.

Every dollar counts!

It’s the type of social media feature that has a real impact for a change – and indeed more useful than random birthday messages.

If you have any questions, contact us. We are happy to help.